Green Juice

Our world is drowning in fashion waste—mountains of second-hand clothes, unsold store rejects, and fast fashion discards flood our streets. This isn’t just excess; it’s our reality. The clothes we wear aren’t just style choices; they’re the by-products of a broken system, dictated by global overproduction and regurgitated trends. But here’s the thing: waste is just raw material waiting for transformation. If second-hand clothes are the fruits and veggies of the fashion world—raw, abundant, and often discarded—then we’re here to press, blend, and refine them into something new. Green Juice is about taking these ingredients and crafting a fresh, wearable identity—one that isn’t force-fed by the West but is consciously reimagined for us, by us.

We remix. We repurpose. We reclaim.

By elongating the life cycle of clothing, we aren’t just reducing waste—we’re creating a movement that makes sustainability stylish, cultural, and personal.

Drink up. It’s time for a fashion detox.